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Throwback Article | SD Reader Feature 1994

 

You gotta love and appreciate a good throwback. We just stumbled upon an old article that was written up in the San Diego Reader from 1994. The feature is a classic history lesson on the man, Rusty Presiendorfer, as well as how Rusty Surfboards came to be the company that it is today. Check out a couple excerpts below.

"Rusty Preisendorfer has been well-known in the surf industry for 20 years, and for the last 10 years he has been one of its dominant figures. Not because he’s such a great surfer (although if there were a handicap for surfers over 40 and weighing more than 200 pounds, he might place in the top ranks), but because he designs and builds the wave tools that have allowed the best surfers in the world to push the sport to today’s almost absurd levels of performance."

Photo courtesy: SD Reader

"He has the precise and patient mind of a technician, the self-discipline of a martial arts master, and the eye of an artist. His appetite for work seems masochistic. Though he admits to never having been much of a businessman, always tending to think more like a surfer than a corporate president, in an industry that will gross more than $1 billion this year. Rusty has made about as much money as anybody. He has personally shaped more than 25,000 surfboards in his life, and last year his company sold more than 6000 boards. With the average price of a surfboard around $400 these days...well, anybody can do the math."


To view the full feature, click HERE.

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